What Brand Relevance Looks Like in a Time of National Crisis

Written By hanna chalmers

Source: JohnLewis.com

A few weeks ago the brilliant columnist #MarinaHyde focused her attention and ire on brands and their response to the Queen's death (link in post) For once, I didn't agree with all of it, and have been thinking about it ever since. This morning, like the rest of the nation, I watched the #JohnLewis ad - felt emotional - and it prompted me to finally articulate my thoughts about the article and turn it into a piece. #brandrelevance #operatingcontext #socialcontext #politics #costofliving #neoliberalism #brandbuilding #nationalconversation

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hanna chalmers https://www.theculturestudio.co.uk
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