WE GET ASKED TO
WRITE, SPEAK AND THINK
A LOT…

we provide lively stimulus, provocations, ideas, a point of view and a perspective that you will not have heard before

as well as consultancy, since launch, we have lectured and worked with students at:

City University

Nottingham Trent University

Westminster University

Oslo School of Architecture and Design

Hanna has written for, and featured in, The Guardian, Marketing Week, WARC, Financial Times, Marketing Magazine, Music Week, Campaign, Financial Times, Research Live as well as international publications.

blog
“They make it look like a game. It does not look like gambling”
“They make it look like a game. It does not look like gambling”

Report finds children describe how their online spaces can feel ”saturated” with gambling and gambling-like content and advertising.

Researchers identified how the risks of online gambling are not understood by children due to the blurred lines between gambling and gambling-like activity such as loot boxes.

GambleAware is calling for more regulation on gambling advertising online and in public spaces to protect children.

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We need communities more than ever, but in marketing, we’ve lost sight of what they are
We need communities more than ever, but in marketing, we’ve lost sight of what they are

What does the concept of community actually mean to people? And why such a disconnect between what British people experience as community and what the marketing industry labels as community? What is the interplay between culture and community and how does one feed the other? How, in fact, do communities even come into being?

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Why we need to understand the appeal of Andrew Tate
Why we need to understand the appeal of Andrew Tate

He is suddenly all pervasive after an arrest in Romania, but, if you are a parent of teenage boys, it is likely that you became familiar with the social media influencer and self-proclaimed ‘misogynist’ Andrew Tate a long time ago. Writing both as a researcher and a parent, there is an urgency in exploring and understanding his hero status among a significant number of young men.

And it is the socio-cultural context that helps to explain why his appeal – and others like him – is so compelling at this moment in time.

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What Brand Relevance Looks Like in a Time of National Crisis
What Brand Relevance Looks Like in a Time of National Crisis

A few weeks ago the brilliant columnist #MarinaHyde focused her attention and ire on brands and their response to the Queen's death (link in post) For once, I didn't agree with all of it, and have been thinking about it ever since. This morning, like the rest of the nation, I watched the #JohnLewis ad - felt emotional - and it prompted me to finally articulate my thoughts about the article and turn it into a piece. #brandrelevance #operatingcontext #socialcontext #politics #costofliving #neoliberalism #brandbuilding #nationalconversation

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The Death of Molly Russell - a Watershed Moment
The Death of Molly Russell - a Watershed Moment

The death of Molly Russell should serve as a watershed moment for us in the media research industry. A very personal take and something I felt compelled to write. #socialmedia #radicalloser #algorithm #genderedalgorithms #tiktok #youtube #gender #mollyrussell #culturematters

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